Free tool - no signup needed
What does a seminar appointment
actually cost you?
Your vendor's dashboard stops at responses. This calculator rolls mailers, venue, catering, and staff time into the numbers your managing partner asks for - cost per registrant, per attendee, and per appointment.
Your last seminar
Your numbers
What a vendor dashboard shows
- Marketing spend
- —
- Cost per registrant
- —
Your true all-in numbers
- All-in cost
- —
- Cost per registrant
- —
- Cost per attendee
- —
- Cost per appointment
- —
Show rate: —
Benchmark: $100-$175 promo cost per attendee (before venue) is typical for mailer-driven seminars. Yours: —.
Want this breakdown in your inbox (and in front of the partners)?
Opens a prefilled email - nothing is stored, no follow-up sequence.
EventFlow does this math automatically
This calculator is one seminar. EventFlow tracks campaign budgets, venue and catering costs, registrations, waitlists, and appointment interest for every workshop you run - and rolls up cost per appointment by campaign, topic, office, and presenter.
Stop calculating. Start tracking.
Free forever for 3 events a month - set up your first campaign in an afternoon.
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