Works with LeadingResponse, AcquireUp, and every other vendor
Your vendor fills the room. EventFlow runs everything after.
Keep the mailer campaigns that work. EventFlow is the system of record for the rest: registration, waitlists, evaluations, and the all-in cost per appointment your vendor's dashboard can't see — across every vendor and every event you run yourself.
Whole program
Q2 — every source, one scoreboard
Your vendor's portal sees two of these rows
EventFlow sees the whole program — mailers + venue + catering + staff
Credit where it's due
Filling a room is the hard part
Filling a room with qualified prospects is the hardest problem in seminar marketing, and the established vendors are good at it. If your campaigns are producing full rooms, keep buying them. EventFlow doesn't fill rooms and doesn't want your mailer budget. It answers a different question: what happened to all that money after the room filled?
The blind spots
What the bundled portal can't see
Their dashboard tracks their campaigns
Vendor reporting covers the mailers you buy from them. Your Facebook events, library workshops, referral dinners, and that second vendor you're testing? Invisible. EventFlow tracks the whole program - every source, one scoreboard.
Response math isn't appointment math
A response rate tells you the mailer worked. It doesn't tell you what an appointment cost once venue, catering, and staff hours went in. EventFlow rolls the all-in number your managing partner actually asks for - by campaign, topic, and office.
The data stays yours
Switch vendors, split your spend, or test a new channel - your attendee history, campaign costs, and appointment records live in a system you own, not in a portal that came bundled with a contract.
Paper evaluations, digitized the same night
The appointment interest from Tuesday's dinner is sitting on paper evaluation forms. Snap a photo — EventFlow's evaluation OCR extracts appointment requests, planning concerns, and contact details, matched to the attendee before the urgency fades. No vendor portal does this.
From the field
HELLO
my name is
"The positioned waitlist alone saves our coordinator five hours every week."
Britt Stouffer
Stouffer Legal — estate planning & elder law
Straight answers
Does EventFlow replace our seminar marketing vendor? +
No, and it isn't trying to. Vendors like LeadingResponse and AcquireUp fill rooms - that's the hard part, and EventFlow doesn't do it. EventFlow is the operations layer for everything after the room is filled: registration, waitlists, check-in, evaluations, and the all-in cost math across every vendor and every event you run yourself.
Does EventFlow import our vendor's registrant list? +
CSV import today: export registrants from your vendor's portal and import them in minutes. A direct integration isn't built yet - if that matters to your firm, tell us; it informs the roadmap.
We're happy with our vendor's dashboard. Why add EventFlow? +
If every event you run comes from one vendor and you never need all-in cost per appointment, you may not need it. Firms add EventFlow when they run events the vendor can't see, want mailer + venue + catering + staff in one number, or want their history to survive a vendor change.
What does EventFlow cost? +
Free forever for 1 seat and 3 events a month - no credit card. Paid plans start at $35 per user per month, flat. No per-attendee fees, and no cut of your marketing spend.
Want to see the math on your own program? Run it through the free seminar ROI calculator.
Keep your vendor. Own your numbers.
Set up your first campaign in an afternoon — import this season's registrant lists by CSV.